By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? $470 billion each year, … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents
Tag Archives: Working
What’s new and what’s working, in B2B channel partner marketing
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. Ruth Stevens on December 26, 2023 Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), … Continue reading What’s new and what’s working, in B2B channel partner marketing
Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade
By KC Ifeanyi October 20, 2023 Dwyane Wade did not want to start a company with his wife, Gabrielle Union-Wade. The power couple has a number of businesses between them, ranging from wine and snack foods to haircare and lifestyle brands. But last year, the two launched their first joint venture, Proudly, a … Continue reading Would you and your spouse make good business partners? Dwyane Wade was nervous about working with Gabrielle Union-Wade
B2B social media ‘sweet spots’: What’s working and what’s not
Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not
A marketer’s guide to AI: Working with text generators
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. Lisa Peyton on September 28, 2023 (This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of … Continue reading A marketer’s guide to AI: Working with text generators
Generative AI could free up 1/3 of your working hours. These 13 sectors will be most impacted
By Michael Grothaus July 26, 2023 The McKinsey Global Institute has just released a report in which it explores, among other things, how generative AI technologies like ChatGPT may affect employment and work in America by 2030. The report will be a relief to many as it suggests that generative AI will likely not … Continue reading Generative AI could free up 1/3 of your working hours. These 13 sectors will be most impacted
POV: Pixar’s creativity isn’t working anymore
By Edward Cotton June 23, 2023 Pixar has been a poster child for corporate creativity, but it has a problem: It’s no longer producing the kind of movies that attract large audiences to theaters. Its most recent release, Elemental, brought in only $29.5 million at its domestic box office opening the weekend of June … Continue reading POV: Pixar’s creativity isn’t working anymore
Nest Secure and Dropcam products will stop working in April 2024
Google is revamping its Home app with a focus on customization Steve Dent @stevetdent With the launch of new Nest devices, Google has updated its Home app with a raft of new features. The main takeaways are faster and easier pairing of smart devices with Matter, new customization and personalization options, improve interoperability between … Continue reading Nest Secure and Dropcam products will stop working in April 2024
Working with freelance marketing talent
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal. Kim Davis on March 31, 2023 Jennifer Paaske runs customer success at Boomer Baby, an independent Medicare insurance agency. Is there also a separate marketing organization? “Honestly, my partner Christine and I wear all the hats,” said … Continue reading Working with freelance marketing talent
How to navigate working with your family
By Sami Kinnison March 30, 2023 I was sitting in my boss’s office, letting the feedback wash over me. “Meh, I think it’s fine, but you could do better.” The project I had been working on for weeks, pouring everything into, was being reviewed by my boss and their feedback was “Meh”? … Continue reading How to navigate working with your family