Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
Tag Archives: work
How to make AI-driven segments work in composable CDPs
Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater … Continue reading How to make AI-driven segments work in composable CDPs
How to find (or regain) focus, no matter where you work
By Kathleen Davis July 30, 2023 For years, many of us complained that open offices with constant interruptions from colleagues were the reason we couldn’t focus to get deep work done. Then when we started working from home, we found it just as difficult to focus in our make-shift home offices. External factors play … Continue reading How to find (or regain) focus, no matter where you work
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Pamela Parker on July 28, 2023 Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with … Continue reading 9 questions to ask marketing work management vendors during the demo
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly. Pamela Parker on July 26, 2023 Deciding whether your company needs an enterprise marketing work management platform calls for the same evaluative steps involved in any software adoption, including … Continue reading Does your organization need a marketing work management platform?
Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.
Remote Work May Never Die, But It’s Losing Momentum. Here’s Why. Deanna Ritchie / Jul 24, 2023 Ever since the COVID-19 pandemic, remote work and hybrid work have encroached their way into normalcy. Now that many people have gotten used to this arrangement, with some of those people thriving in it, it’s unlikely that … Continue reading Remote Work May Never Die, But It’s Losing Momentum. Here’s Why.
Go-to-market tactics that won’t work in a post-pandemic world
Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world
Elon Musk’s Twitter has work to do if it wants to comply with the EU’s tough new digital rules
By Kelvin Chan—Associated Press June 23, 2023 Twitter needs to do more work to fall in line with the European Union’s tough new digital rulebook, a top EU official said after overseeing a “stress test” of the company’s systems in Silicon Valley. European Commissioner Thierry Breton said late Thursday that he noted the “strong commitment of … Continue reading Elon Musk’s Twitter has work to do if it wants to comply with the EU’s tough new digital rules
Marketing work management best practices: Dashboards, templates and requests
Following these practices will help organizations navigate and automate marketing projects more effectively. Chris Wood on June 20, 2023 Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their … Continue reading Marketing work management best practices: Dashboards, templates and requests
This is how to stay relevant at work in the age of AI
By Kim Rittberg June 18, 2023 I’m not a futurist or technologist but my early forays into ChatGPT have shown me it’s useful for ideation in content creation and I’ve begun to incorporate it into my video courses. I’ve even used it for some tedious tasks (but with a heavy hand in the editing). … Continue reading This is how to stay relevant at work in the age of AI