Predicting what will happen gets all the attention, but knowing what won’t happen can be every bit as valuable. Mike Maynard on January 23, 2025 Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 … Continue reading 10 martech predictions of what won’t happen in 2025
Nippon Steel’s transaction has faced stiff resistance from politicians, including Biden and Trump, and the United Steelworkers, a major labor group. BY Reuters Japan’s Nippon Steel is committed to its $15 billion acquisition of U.S. Steel and is confident of completing it by year-end, a senior executive said, despite strong U.S. opposition including from President-elect Donald … Continue reading Nippon Steel won’t give up on its U.S. Steel takeover deal despite strong pushback
The suddenly hot Bluesky says it won’t train AI on your posts X’s new terms, which allow just that, went into effect on Friday. will shanklin Sat, Nov 16, 2024 Bluesky Bluesky, which has surged in the days following the US election, said on Friday that it won’t train on its users’ … Continue reading The suddenly hot Bluesky says it won’t train AI on your posts
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. Kim Davis on October 8, 2024 No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% … Continue reading 50% of B2B marketers won’t reach 2024 goals
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. Angelina Eng on July 9, 2024 First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly … Continue reading Why first-party data alone won’t solve marketers’ challenges
May 26, 2024 Americans have fought for paid vacation for more than 100 years. Why won’t we take the PTO we have? Loads of research support the mental and physical benefits of taking time off work, impacting everything from your heart to your ability to be emotionally resilient, not to mention happiness. BY Lydia Dishman Welcome … Continue reading Americans have fought for paid vacation for more than 100 years. Why won’t we take the PTO we have?
May 16, 2024 Rebranding plant-based meat alternatives won’t end the culture war The symbolic connection between consuming the ‘right’ foods and U.S. political identity is strong. BY The Conversation Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like … Continue reading Rebranding plant-based meat alternatives won’t end the culture war
April 18, 2024 California landlords and business owners won’t be able to hide behind LLCs if new bill passes The bill has broad support from labor, housing, and environmental groups. BY azapata A California lawmaker wants to require business owners and landlords to disclose their identities under legislation aimed at cracking down on opaque ownership structures … Continue reading California landlords and business owners won’t be able to hide behind LLCs if new bill passes
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024 What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A … Continue reading Why relying on AI won’t improve the customer experience
