Tag Archives: Winning

Who Will Lead? Qualities of a Winning Succession Management Strategy

Leadership

Brent Holland — November 6, 2016 — November 6, 2016 Succession planning is key to smooth transitions. However, according to a recent survey of 783 directors conducted by PricewaterhouseCoopers, only 48% of executives feel their board is spending sufficient time on CEO succession, and just 27% of directors surveyed felt confident their company has adequate … Continue reading Who Will Lead? Qualities of a Winning Succession Management Strategy →

Searching for and winning the marketing moments that matter

Marketing Guide

Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter. Jim Yu on November 2, 2016   Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections … Continue reading Searching for and winning the marketing moments that matter →

Large marketers are winning in programmatic  (Here’s what you can do to stop them)

Marketing Guide

How do you compete against the ‘big boys’ in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field. Kevin Lee on September 19, 2016  First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the … Continue reading Large marketers are winning in programmatic  (Here’s what you can do to stop them) →

E-commerce trends: the difference between winning and almost winning

eCommerce Strategies

Plan a commercially viable marketing and content strategy using search data. No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build … Continue reading E-commerce trends: the difference between winning and almost winning →

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Business Guides

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets →

A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

Customer Loyalty Programs

IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. Amy Gesenhues on August 11, 2016 Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake … Continue reading A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans →

The Digital Guide to Winning Friends and Influencing People

Customer Engagement

by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People →

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