Tag Archives: Winning

Segmentation for Winning in the Market

Laura Patterson — June 7, 2019 Follow @LauraVEM — June 7, 2019 In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing. Segmentation is a process designed to cluster prospective and current customers into different groups … Continue reading Segmentation for Winning in the Market

3 Must-Have Emails for a Winning Welcome Sequence

Nicole Blanckenberg — April 4, 2019 Follow @https://twitter.com/NicoleBlancken — April 4, 2019 When a person joins your email list, it’s a short way of saying “I’m here, I like what you’re selling and something has piqued my interest.” Naturally, what comes next is both glaringly obvious yet underrated – a welcome email. Call it a … Continue reading 3 Must-Have Emails for a Winning Welcome Sequence

Top 4 Ways New Consultants Can Write Winning Proposals That Land Clients

Sara McGuire — April 2, 2019 Follow @sara_mcguire — April 2, 2019 New to consulting and stressed about how to close your first deal? Or maybe you’re overwhelmed by juggling your first projects and the constant need to chase new work. Luckily for you, your competition is probably making some serious proposal mistakes that are … Continue reading Top 4 Ways New Consultants Can Write Winning Proposals That Land Clients

12 Winning Strategies to Boost Your Click-Through Rates

Meera Kothand — March 6, 2019 — March 6, 2019 You optimize your website… You A/B test your subject lines… You spend hours perfecting your sentences…. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren’t clicking through … Continue reading 12 Winning Strategies to Boost Your Click-Through Rates