Tag Archives: Winning

The Science Behind A Winning Marketing Plan: Harnessing Data

The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data

How to craft a winning event strategy: A 7-step framework

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023  While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge.  Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing

The Click Count — Worldwide Email Metrics: Who’s Winning And Losing by Ray Schultz , Columnist, March 20, 2023 North America is far from the world leader in email metrics. It has lower open and click rates than the global average, and higher unsubscribe rates, according to breakout statistics from Sendinblue’s  Email Marketing Industry Benchmark 2023.  … Continue reading The Click Count — Worldwide Email Metrics: Who’s Winning And Losing