By Sam Becker May 17, 2023 Tax season can be a gut check for millions of Americans. Hot off announcing a new pilot program, the Internal Revenue Service (IRS) may also be in for a reality check. This week, the IRS announced that it’s created a new “Direct File” tax-filing option, and will launch … Continue reading IRS free direct file is a nice idea, but lousy customer service could undermine the whole thing
By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider
Liz Kislik — May 10, 2020 As a consultant and executive coach, I try to listen very carefully to what people are saying. I listen to understand their concerns, gain deeper insights into who they are as individuals, and find the clues to help me understand the structures and power dynamics of their organizations. My … Continue reading How to Help People Bring Their Whole Selves to Work
Elisa Ciarametaro — April 28, 2020 We are all operating personally and professionally in an entirely new world. Our way of working is different than (May 04, 2020), and will be different tomorrow. We are all in this together and it’s stressful – I get it. But recently, much email marketing seems hyperactive on steroids … Continue reading How to Have a Relevant Message in a Whole New World
Navneet Kaushal — July 2, 2018 Follow @navneetkaushal — July 2, 2018 When I first started doing SEO it seemed like a piece of cake to me. In 2018, boy, how wrong I was. This job can drive you crazy, sometimes. Literally. You have to do stuff like: Analyzing a ton of competitors links Finding … Continue reading 10 Link Building Tools That Can Make the Whole Process Easier and Faster!
How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017 Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. Frederick Vallaeys on November 25, 2016 I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I … Continue reading Ad customizers just got a whole lot more powerful
by William Yates January 15, 2016 Follow @novacomcorpJanuary 15, 2016 Data capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. It’s easy to understand why this … Continue reading Analytics: Understanding the Whole Picture
