Tag Archives: Whole

How to market your brand using interactive native content — Part 3

How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3

Brands are facing a whole new world of retail realities

Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017   Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities

Analytics: Understanding the Whole Picture

by William Yates January 15, 2016 Follow @novacomcorpJanuary 15, 2016 Data capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. It’s easy to understand why this … Continue reading Analytics: Understanding the Whole Picture