Mark Armstrong September 23, 2020 The Gunfight at the O.K. Corral is the most famous shootout in the history of the Old West. It took place in Tombstone, Arizona Territory, on October 26, 1881. The Earps won, the Clantons lost. The real gunfight– not the one you see in the movies– teaches some important lessons. … Continue reading 7 Lessons From an Old West Shootout
Peter Isaacson on April 18, 2019 Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Kickstart 2019 with actionable search marketing tactics that deliver success. Chris Sherman on October 23, 2018 I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers … Continue reading Here’s a sneak peek at the SMX West 2019 agenda
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. Ginny Marvin on March 30, 2018 Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a … Continue reading How to turn video into sales
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX W Eric Enge on March 22, 2018 I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. I attended the SEO … Continue reading SEO Ranking factors panel
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP. Christine Churchill on March 20, 2018 The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages … Continue reading AMP: Do or die? Session recap from SMX West
Jonathan Bright — July 2, 2017 Follow @SoutherlyComms — July 2, 2017 SEO changes constantly. Even I find it hard to keep up, and I consider myself an aficionado. In the early days, SEO practitioners tried all sorts of tactics to appease the search engine algorithms – mainly Google’s, for obvious reasons. One assumed one … Continue reading A Personal Touch Tamed the Wild West of SEO
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Greg Gifford on March 27, 2017 SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed … Continue reading The definitive guide to local search ranking factors
How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
