By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript
by Tobi Elkin, Staff Writer @tobielkin, July 27, 2016 About 90% of what people do on a mobile device occurs in-app, vs. 10% via the mobile Web. One of the most exciting areas of in-app advertising is working with native advertising on mobile devices. Jun Group is in the business of getting consumers to engage … Continue reading Native In-App Placements And Rewarded Video Play Well In Native Space
by Mark Godley July 28, 2016 Follow @mgodley21July 28, 2016 Have you heard about the software developer who, unbeknownst to his employer, outsourced his job to China while he sat in his office, surfed the Web and deposited his six-figure paycheck? How about the two local government employees in southern Spain who failed to show … Continue reading Hire Well, but Fire Better
by Jeff Kalter July 10, 2016July 10, 2016 According to the Harvard Business Review, more and more sales organizations are shifting their resources from field to inside sales. That’s because inside sales is not only cost effective, but it is also delivering the goods. This begs the question, “How do you get the most out … Continue reading 3 Inside Sales Techniques that Work Surprisingly Well
by Loren Bors June 29, 2016June 29, 2016 Using their Deliverables Intro: More than just a few good conversations and a slide deck Consultants can get a bad reputation for good reason. Not everything we do is truly necessary or important, not every prediction we make comes true and not every binder or thumb drive … Continue reading 5 Ways Startups Can Use Consultants Well: Part 2
by Loren Bors June 27, 2016June 27, 2016 Working With Consultants Not just for the big fish Startups are revered in our culture. They’re the middle finger to large corporations who can’t keep up with the times or who blow off customers because they’ve secured some near-monopoly on a product or service. Large corporations are … Continue reading 5 Ways Startups Can Use Consultants Well: Part 1
Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is. Barry Schwartz on June 2, 2016 Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool … Continue reading Google has a new tool for small businesses to check how well their web site scores
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
by Lyndell Danzie-Black February 1, 2016 Follow @CeruleanIncFebruary 1, 2016 In the past year or two, I have sat in many a small business fora, formal or informal and noted the usual complaints of lack of business capital, access to credit, economic downturn, increase in fuel charges, anxiety relating to impending inflation etc. The answer … Continue reading Small Businesses Do Well to Collaborate – Strength in Numbers
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
