by Bria Sullivan July 31, 2016July 31, 2016 Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. … Continue reading Why Your Welcome Email Is Not Good Enough
by Bryan Caplan July 30, 2016July 30, 2016 Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are … Continue reading How to Write a Winning Welcome Email
by Dave Charest July 21, 2016 Follow @DaveCharestJuly 21, 2016 Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. … Continue reading 3 Emails Every Automated Welcome Series Must Have
by Daniel Ziegler April 25, 2016April 25, 2016 Putting in place an effective ecommerce shipping strategy is one of the most significant things you can do to grow your business online. While many folks start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing … Continue reading Welcome to the Big Leagues: How to Choose an Ecommerce Shipping Strategy as a Scaling, Omnichannel Brand
by Karolina Jasvinaite February 19, 2016February 19, 2016 We shake hands when meeting someone new. Someone leads us to our table when we enter a restaurant. We call our moms and they say “Hello.” All of these gestures mean confirmation of interest to interact. Maybe this is why 74.4% of new subscribers expect a welcome … Continue reading 7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
by Chelsea Alves November 14, 2015November 14, 2015 A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new supporters and helps engage them in your mission. And when done correctly, a welcome email makes recipients feel … Continue reading 8 Tips for Writing an Effective Welcome Email
Mickie E KennedyOctober 6, 2015 The old cliché is true; you only get one chance to make a good first impression. This is as equally true online as it is in real life. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of … Continue reading 7 Tips on Writing the Perfect Welcome Email
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
Dave HawleyMarch 17, 2015 The Information Age is powered by talent, and the fierce competition for skills and capabilities has created a new Workplace Economy. Individuals are the ‘sellers’, firms are the ‘buyers’ and the social web is the marketplace. You, as a company, are now selling your workplace to Millennials that prioritizes societal impact … Continue reading Welcome To The Workplace Economy
