Tag Archives: Welcome

How Welcome Emails Help Predict Future Subscriber Engagement & Value

Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here. Tom Sather on March 4, 2015  Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps confirm permission with the subscriber, sets expectations and provides … Continue reading How Welcome Emails Help Predict Future Subscriber Engagement & Value

If you are a victim of financial fraud, like I was, here’s what to do

March was Fraud Prevention Month. How fitting then, that I was a victim of fraud. While I don’t know if this was in any way related to the Heartbleed bug, which apparently left over 60 per cent of all websites on the internet vulnerable to electronic eavesdropping of sensitive information, it’s a reminder that being … Continue reading If you are a victim of financial fraud, like I was, here’s what to do