Austin McNair — August 2, 2018 — August 2, 2018 tookapic / Pixabay Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A … Continue reading B2B Website Design Trends that Work for Professional Services
Tim Asimos — August 2, 2018 Follow @timasimos — August 2, 2018 27707 / Pixabay “Content-first” is a philosophy that leading digital agencies have adopted to guide their clients’ websites in a more efficient direction and to ultimately create a better user experience (UX). Naturally, a content-first approach recognizes content (messaging, copy, images, video, downloadables, … Continue reading A Content-first Approach to Redesigning Your Firm’s Website
Kara Jensen — July 31, 2018 Follow @BopDesignSD — July 31, 2018 It’s almost go-time! You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place … Continue reading Essential Tips to Prepare for a Website Launch
Susan Gilbert — August 1, 2018 Follow @SusanGilbert — August 1, 2018 Use The Pinterest Search Engine to Drive More Traffic to Your Website Millions of people love finding great ideas, information, and products from Pinterest. Did you know that this social network also serves as a powerful search engine that can provide valuable links … Continue reading How Pinterest Works as a Search Engine to Drive More Website Traffic
Jason Davis — July 31, 2018 Follow @weareelement502 — July 31, 2018 Having a solid website migration strategy is crucial when moving to a new website design. SEO and content need a seat at your new website design’s table. In the era of content publishing rising, and content consumption dropping, it’s important to think about … Continue reading Website Migration Strategy
Kristen Patel — July 31, 2018 Follow @kristinapatel — July 31, 2018 Ramdlon / Pixabay Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The … Continue reading Pros and Cons of Website Analysis Methodologies
Amanda Clark — July 29, 2018 Follow @GrammarChicInc — July 29, 2018 Your website provides customers with a peek into the kind of business you run—its reputation, its trustworthiness, and its basic value proposition. In other words, your website hints at how credible your company is, and whether or not customers should trust it with … Continue reading 5 Factors That Give Your Website Credibility
By Bernadette Coleman July 25th, 2018 Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are … Continue reading How to Ensure Search Engines and Consumers Trust a Local Business Website
Jeremy Durant — July 16, 2018 Follow @BopDesignSD — July 16, 2018 When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look … Continue reading Why a B2B Website Is a Necessary Investment
David Leonhardt — July 7, 2018 Follow @amabaie — July 7, 2018 You are ready to take your business online. It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to setting up your own website. You have … Continue reading Ready to Set Up a Website? You Have 4 Toggle Choices to Make.
