Jon-Mikel Bailey — November 20, 2019 Follow @jonmikelbailey As you take stock of the year and look back on all of your marketing efforts, now is a good time to take a hard look at your website. Your website is many things: Your virtual sales department The hub of your marketing and communications outreach An … Continue reading Is Your Website Busy Converting, or Just Busy?
Amanda Clark — November 20, 2019 Follow @GrammarChicInc You’re probably familiar with the old saying about first impressions. Well, it certainly holds true in the world of online marketing. So many of our marketing efforts, from emails to PPC ads to social media posts, are designed to generate website traffic. But that’s just half the … Continue reading 4 Ways to Delight First-Time Visitors to Your Website
Matt Culloty — November 19, 2019 Getting people to follow your company page can be hard. Unlike your profile page where you can request connections, you can’t request people to follow your page. So, you have to make it really easy for someone to follow you. LinkedIn Follow Button for Company Page Placement One great … Continue reading Add a LinkedIn Company Page Follow Button to Your Website
Evan Futterman — November 14, 2019 You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business … Continue reading Tips and Tools For Improving Your Website UX
Young Entrepreneur Council — November 13, 2019 Follow @YEC If you think your business could be viewed as complicated or boring to people unfamiliar with your industry, you may believe you’ll never be able to compete with website engagement rates seen by more “exciting” companies, such as ones in tech and retail. However, no matter … Continue reading Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website
Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain
Kelly Jean Forrest — October 25, 2019 Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often … Continue reading How Often Should You Update Your Website?
Monique Becenti — October 17, 2019 Follow @mnbecenti It’s your responsibility to protect data stored on your website. Key talking points: E-commerce sites are an attractive target for malicious hackers. Yet many businesses’ sites aren’t properly safeguarded against the threat of cyberattack. Company leaders can employ these seven strategies to protect their databases and keep … Continue reading How to Keep Consumer Data Secure on Your E-Commerce Website
Zach Skole — October 18, 2019 When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver … Continue reading Recognizing Website Visitors from Email Clickthroughs
Dan Moyle — October 15, 2019 Follow @danmoyle Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender … Continue reading 12 Things You Can Do to Your Website Today to Push into 2020
