Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content. Jordan Kretchmer on March 6, 2015 The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands … Continue reading Content Marketing Success Now Depends On Your Own Website And UGC
Angela VuonaMarch 5, 2015 Advice comes from every direction, and not all of it is sound. At SmartBug Media, our inbound experts have heard it all. Here are the worst tips and guidance about how to generate website traffic Using Keywords Over and Over Again Helps You Rank Higher Also known as “keyword stuffing”, this … Continue reading The Worst Advice Given About How to Generate Website Traffic
Andy CallowayMarch 4, 2015 Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until … Continue reading Google’s Testing a Way of Telling People Your Website Is Slow
Mary-Blanche KraemerMarch 4, 2015 The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a … Continue reading Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
Bill TreloarMarch 4, 2015 Why Should I Care? US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, … Continue reading Your Website Needs To Be Mobile-Friendly
Eric HammisMarch 4, 2015 This month, we’ve been focusing on some of the tools we use here at 3Sixty Interactive to help with our online marketing. As I look through our recent posts, a majority of them have one thing in common — driving traffic. Most of your tools should have that in common for … Continue reading 3 Simple Steps For Driving Traffic To Your Website
Business.comMarch 3, 2015 So you led the horse to water, but how do you make them drink? As a B2B start-up owner myself, I know you’ve got a lot on your plate besides running your company website. All too often, the process for getting a website off the ground in the first place can end … Continue reading You Built It, Now What? What to Do After Launching Your Website
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
InklyoMarch 2, 2015 Websites. These days, it seems like almost every business has one. From your favorite local sushi place to your tried-and-true bookstore, every business, big or small, can be found online. Businesses today need to have an online presence if they want to reach potential buyers. This presence includes having a variety of … Continue reading The 12 Biggest Website Mistakes You Can Easily Avoid
Ryan VanDenabeeleMarch 2, 2015 Do you know the difference between a website design agency and an inbound marketing agency? They both build highly functional websites, they both offer on-site SEO, and they both have teams of highly talented designers, but that’s where the similarities end. Difference in Goals A website design agency hands over a … Continue reading Website Agency vs. Inbound Agency
