James DebonoAugust 8, 2015 On many occasions people say to us; we have a website, we have invested a lot in our website, our website gets a lot of visitors. While all of those statements may be true, very few companies that we speak to can tell me how many leads their website generates, how … Continue reading 8 Ways to Improve the Effectiveness of Your Website Today
Anastasia LamotchkinaAugust 6, 2015 However, as users increasingly interact with the variety of screens and applications available, they have learned to become more detail-oriented. This is where microinteractions have started to take a more central role in outstanding UI/UX design. What are microinteractions? Microinteractions aren’t limited to computers or mobile phones; in fact, they are … Continue reading Win Over Website Users With Microinteractions
Tim AsimosAugust 6, 2015 A successful website redesign project requires the proper investment of resources and ultimately time—from both the client and the agency. However, when setting a launch date, clients can sometimes fail to take into account all that is necessary to cross the finish line. When meeting to discuss a website redesign initiative … Continue reading The Importance of Setting a Realistic Website Redesign Schedule
Matt FarberAugust 6, 2015 Wouldn’t it be great to have a website that gives you the flexibility to change the content without actually having to change the content? On top of that, what if the website was able to treat each visitor individually rather than collectively? When it really comes down to it, every time … Continue reading 3 Tips for Creating a Personalized Website Experience
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Laura DonovanAugust 5, 2015 Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue to be the foundation upon which all other marketing is based today. Even those businesses that advertise in print routinely add their web addresses. Websites are virtual storefronts – … Continue reading Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
VerticalResponseAugust 4, 2015 Have you noticed Google is supplying answers to questions right on the search page? If you type in, “How many ounces in a gallon?” the conversion comes right up. You don’t have to click on any website to find the answer. This feature, which Google calls Instant Answers is handy, but it … Continue reading Changes In Google Searches Could Hurt Website Traffic: Learn What To Do
Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign
Ron JohnsonAugust 3, 2015 Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products. Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to … Continue reading Why WordPress Is The Best Platform to Build Your Website
Claire BrukmanAugust 2, 2015 As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media. Copy development for a website has its … Continue reading Best Practices: Writing Website Copy
