May 02, 2024 Lost your spark? Here are 5 ways to make a smooth career move When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. BY Dina Mostovaya Since 2007, I have been immersed in the public relations field. … Continue reading Lost your spark? Here are 5 ways to make a smooth career move
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Ruth Stevens on May 2, 2024 Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, … Continue reading New ways to identify B2B buying group members
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
April 29, 2024 3 (kind of easy) ways to totally transform the hiring process Hiring is broken. On the latest episode of The New Way We Work, we ask: What if we burned it down and started over? Career expert Kimberly Brown imagines that new world with us. BY Kathleen Davis One of the fundamental … Continue reading 3 (kind of easy) ways to totally transform the hiring process
April 28, 2024 5 ways leaders can keep learning without appearing uninformed It’s vital for leaders to learn new skills. But the higher you rise in an organization, the harder it can be to expand your knowledge. BY Anne Marie Squeo There’s little that hasn’t changed about the world of business in the past four years. … Continue reading 5 ways leaders can keep learning without appearing uninformed
April 15, 2024 5 new ways TurboTax made filing your taxes harder this year It’s no secret that the more nightmarish your taxes are, the more Intuit’s tax-preparation giant benefits. BY Clint Rainey “The tax code is too complicated—everyone needs an advocate in their corner to get the best outcome during tax season,” Intuit, the maker … Continue reading 5 new ways TurboTax made filing your taxes harder this year
April 12, 2024 8 ways to create a sensory-friendly workplace With adult autism and neurodiversity on the rise, here’s how to better accommodate employees with sensory processing differences. BY Gina Brady It’s the evergreen question: How can employers fully leverage the highest potential of a strong workforce? Quality employees are invaluable. Yet when businesses find it … Continue reading 8 ways to create a sensory-friendly workplace
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs. Jim Ewel on March 29, 2024 You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to … Continue reading 5 ways to evolve agile for real business results
