July 12, 2024 3 proven ways leaders can inspire disengaged employees How to think about tapping into the latent capacity of the seemingly disengaged fence-sitters. BY Ishan Galapathy Imagine this: You’ve got a team of ten rowers on your boat. Three people are rowing their hearts out, dripping sweat, and giving all they’ve got. There are … Continue reading 3 proven ways leaders can inspire disengaged employees
Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. Ruth Stevens on July 8, 2024 As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage … Continue reading New ways to identify B2B website visitors beyond the IP address
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Brian McKenna on July 3, 2024 I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very … Continue reading 4 ways to increase email engagement with your current ESP
What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Bunny Tharpe on July 2, 2024 To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so … Continue reading 5 big ways to turn up the voice of your customer in your marketing
June 11, 2024 3 ways leaders can strike the right balance between confidence and caution Extremes in confidence and caution can affect decision-making, team performance, and overall leadership effectiveness, this executive coach says. BY Luis Velasquez Leadership requires a delicate balance between confidence and caution. Both are needed, and leaders must be able to move between … Continue reading 3 ways leaders can strike the right balance between confidence and caution
Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024 How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads
May 18, 2024 Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace On social media, hundreds of videos with millions of views hope to chip away at the ingrained gender norms that hurt women in their careers, by encouraging small daily acts of protest. BY Sarah Bregel In 2024, women are … Continue reading Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to
May 22, 2024 3 ways workplace conflict can actually be a good thing A Stanford professor and a Silicon Valley executive explain why avoiding conflicts and seeking consensus often lead to worse decisions. BY Ilya Strebulaev and Alex Dang In a modern organization, forward-looking leaders seek breakthroughs, expect a steady flow of innovative ideas from their … Continue reading 3 ways workplace conflict can actually be a good thing
