Many internet marketing trends have been applied to the sales process, known as sales funnel after/before a prospect clicks on the ‘Add To Cart’ or ‘Buy Now’ button. The key is to maximize profits or benefits from a prospect, which is not limited to just sales, but also leads as well.
1) One Time Offers (OTO)
Upon clicking ‘Add To Cart’ and processing the payment, the customer is lead to a new page called the OTO page (one time offer page). Since they are already in the buying mood, chances of them clicking yes are significantly higher. Tell them that this offer only happens once and will disappear forever once they leave this page. This is also known as a time sensitive offer.
Once the customer has bought something of interest, its time to sell them something related which, if purchased, will greatly improve the benefits of their earlier purchase. An upsell is usually a product that is more expensive than the initial product. Example if the initial product is sold at $ 47, the upsell can be sold at $ 67. This is really effective, because if they were willing to part with their money means they are likely to spend more to reap the full benefits of the product.
Similar to upsell, just that the downsell product is priced lower than the upsell. E.g $ 27. It is best to put a downsell after an upsell because the main reason people do not buy an upsell is because of financial constraints. Ease their burden and give them part of a full product (e.g 4 chapters of an e-course) for a lower price.
4) Opt In Boxes
If you have a sales page for a product on a certain niche, it is wise to put an opt in box in the sales page as well, offering some free benefit related to the niche which you have targeted.
Even if the customer does not buy anything, you still still have a loyal prospect which you can build rapport and sell to at another day. Leads are as important as one off sales as you can continue to provide value and promote to at a later date.
5) Exit Popup Scripts
Instead of putting an opt in box in your sales page, use an exit pop up script to turn the customer who just bounced into a lead by offering a free product or something that will entice him to sign up. This is an effective internet marketing trend because once the customer leaves he is most probably gone forever unless you can get him into your list.
6) Entry Popup Scripts
Some internet marketers prefer to use the entry pop up to generate leads as the visitor enters the sales page. Which converts better can only be determined by split testing. Try it out on your own campaign to see which works better.
7) The Ultimate Sales Funnel
Combine all of the internet marketing trends above! Grab them with an entry pop up, then if they buy, give them an upsell, downsell, one time offer and an exit pop up as they leave!
Internet marketing trends are constantly evolving, and by staying on top with the latest trends, we can use these trends to maximize profits in our web campaigns.