Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. Jordan Kasteler on June 21, 2016 at 10:00 am It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping … Continue reading 10 ways to increase your social media engagement like never before
by Paul Chaney June 21, 2016 Follow @pchaneyJune 21, 2016 Facebook is the social network for most of the world, yet its future may lie in the hands of its messaging platform, Messenger, and the army of chatbots that are beginning to populate its landscape. More than 900 million people use Messenger, which means there … Continue reading 6 Ways to Connect and Promote Your Business With Facebook Messenger
Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook
by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention
by Carly Thompson June 18, 2016June 18, 2016 Much has been made of the issue of organic reach in recent times. Facebook has crippled it because they hate free advertising. They want to push people towards paying for exposure, and it makes sense considering advertising is its main income stream. Before you decide to spend … Continue reading 5 Ways To Increase Organic Reach On Facebook
by Monica Orrigo June 17, 2016June 17, 2016 The pressure on suppliers to adapt to B2B mobile buyer habits is growing. Mobile now accounts for almost 30% of B2B eCommerce sales and, with general mobile usage now outpacing that of desktop, that figure is only set to grow. More than ever, it’s vital that suppliers … Continue reading 4 Ways Mobile Commerce Technology is Shaping B2B eCommerce
by Sabrina Turman June 15, 2016June 15, 2016 Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to … Continue reading 5 Ways to Incorporate Sponsors on Social Media
by Lyn Craig June 14, 2016June 14, 2016 Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email … Continue reading Email Marketing: 4 Simple Ways to Boost Open and Click Through’s
by Melissa Duko June 14, 2016June 14, 2016 In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular — unlocking The Doors of Durin — presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle. In sales, gatekeepers are like … Continue reading 5 Proven Ways to Disarm the Gatekeeper
by Benjamin Shepardson June 13, 2016 Follow @nostop_contentJune 13, 2016 They say content is king; so imagine the headline as the crown. Catchy headlines are critical in capturing readers’ attention. Readers have a tendency to skim or scan content, especially when reading online, and so headlines are an important tool in creating successful content. Strategies … Continue reading 7 Ways to Master the Art of Writing Catchy Headlines
