Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help. Jim Yu on September 8, 2016 From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in … Continue reading SEO Six Sigma: 5 ways to scale your enterprise operation
by Erika Goldwater Follow @erikawgSeptember 8, 2016 It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO? Many organizations foster the idea … Continue reading 3 Ways To Gain Executive Buy In
by Carol Stephen Follow @Carol_StephenSeptember 8, 2016 How to Become a Digital Influencer: 10 Best Ways How do you go about becoming that person whose every word is listened to? How do you build trust so that you become an influencer? Digital influencers have not been around that long. However, there’s already a science behind … Continue reading How to Become a Digital Influencer: 10 Best Ways
by Liam CavanaghSeptember 8, 2016 So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do? We Need to Talk About Cart Abandonment… Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned … Continue reading 7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate
Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize
by Denise Chan Follow @denisechan26August 20, 2016 Remember a simpler time when supermarket aisles were lined with coupon “blinkie machines”? When 30-second commercials with catchy slogans like “Frosted Flakes. They’re grrreat!”, or “Mentos, fresh and full of life”, had a magical pull that made us add a box or an extra roll to our purchase … Continue reading 4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer
by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016 If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling
by Karen Repoli Follow @karenrepoliSeptember 4, 2016 Most entrepreneurs realize the importance of getting their target audience to their website. It is your ‘storefront’ on the internet and may be the first impression others see you. However, many business people don’t know how to get their website in front of the right viewers. Start with … Continue reading 12 Ways to Get More High Quality, Targeted Visitors to Your Site
by Susan Solovic Follow @SusanSolovicSeptember 3, 2016 There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far … Continue reading 5 Ways to Get More Hours in the Day
by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards
