Jen McKenzie — October 16, 2017 — October 16, 2017 Customer Success isn’t an easy job, there’s always a certain amount of negativity that comes with it. Nonetheless, Customer Success has the potential to be one of the most rewarding and fulfilling jobs in the company. As a leader, it’s your responsibility to motivate the … Continue reading 4 Ways to Motivate CSMs to Go Above and Beyond
Wayne Elsey — October 16, 2017 Follow @wayneelsey — October 16, 2017 Free-Photos / Pixabay Not too long ago, I had a suggestion from a member of my team to provide the sales team with coloring books. Coloring books might be something that is fine for some groups, but not mine. As a manager, I … Continue reading 7 Ways to Help Your Manager Like a Boss
Justin Herring — October 15, 2017 Follow @justincherring — October 15, 2017 Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing
Karen Cordaway — October 14, 2017 — October 14, 2017 There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some ways less dramatic ways to advertise … Continue reading Ways to Advertise Your Business and Create a More Consistent Income
Max Palmer — October 13, 2017 — October 13, 2017 WerbeFabrik / Pixabay Making it as easy as possible for your customers to pay you for your goods or services is essential if you want to boost your business’s conversions and sales. This is why you should put a lot of attention into your checkout … Continue reading 3 Major Ways to Make Payments Easier for Your Online Customers
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
By Jordan Kasteler October 13th, 2017 Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, of course, is that high quality content can take longer … Continue reading 7 Ways To Turn One Webinar Into Many Pieces Of Content
James Cummings — October 12, 2017 — October 12, 2017 Stock photo I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web … Continue reading 6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience. Mary Wallace on October 12, 2017 Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked … Continue reading 4 ways to revamp your email creation process
Peter Sheldon — October 11, 2017 Follow @magento — October 11, 2017 StartupStockPhotos / Pixabay You probably use an ad blocker, and so do your customers. Those who don’t can suffer from banner-blindness. So how can merchants drive customer engagement and boost sales? The answer is content marketing—a must-have in your digital arsenal. Instead of … Continue reading 3 Ways Content Beats Advertising
