But when B2B buyers do want to engage sales, it’s often at critical moments in the process. Mike Pastore on July 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers … Continue reading B2B buyers want less sales contact
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025 With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
March 16, 2025 Want to get along with your boss better? Here are 3 ways to manage up BY Shalene Gupta While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic … Continue reading Want to get along with your boss better? Here are 3 ways to manage up
March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why
Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
January 25, 2025 Want to boost your status? Show up as a likable badass When people see you as caring and capable, they grant you status. BY Next Big Idea Club Alison Fragale is an organizational psychologist and a business school professor at the University of North Carolina Chapel Hill. Her work has been featured … Continue reading Want to boost your status? Show up as a likable badass
Giving workers the chance to explore different roles and challenges can drive engagement and build stronger teams. BY Alix McCabe Employee satisfaction is plummeting, and businesses are struggling to keep their talent engaged and fulfilled. Research by Gallup shows that 51% of employees are actively looking for other work. While the top reason for this trend … Continue reading Worried your employees want to quit? Here’s an easy way to increase engagement
