Tag Archives: want

Want your team to come up with better ideas? Try this

February 01, 2026 Want your team to come up with better ideas? Try this

Why Apple and Google want your ID

December 25, 2025 Why Apple and Google want your ID BY Jared Newman Apple and Google would like to see your identification, please. With the former’s “Digital ID” launch last week, both companies now let you scan a digital version of your passport at more than 250 Transportation Security Administration checkpoints, using an iPhone or Android … Continue reading Why Apple and Google want your ID →

Want to future-proof your job? Start protecting your focus time

Productivity Techniques

December 08, 2025 Want to future-proof your job? Start protecting your focus time span>span]:whitespace-nowrap”>The next big meeting on your calendar might not have any other attendees—it might just be you. A growing number of high-performing leaders, including managers at Google and other Fortune 100 companies, are carving out protected “focus blocks” and treating them like … Continue reading Want to future-proof your job? Start protecting your focus time →

This fully functional Lego Game Boy is all I want for Christmas

Games Challenges

November 28, 2025 This fully functional Lego Game Boy is all I want for Christmas

Consumers want less digital, more real world from brands in 2026

Branding Lessons

ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026 →

When you’re asked to apply for a promotion—but you’re not sure you want it

Career Development

November 06, 2025 When you’re asked to apply for a promotion—but you’re not sure you want it

Do consumers really want to talk to bots?

Chatbots

Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. MarTechBot on October 20, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do … Continue reading Do consumers really want to talk to bots? →

Nearly half of employees say a bad onboarding made them want to quit

Effective Onboarding

August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures. According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit →

B2B buyers want less sales contact

B2B Sales

But when B2B buyers do want to engage sales, it’s often at critical moments in the process. Mike Pastore on July 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers … Continue reading B2B buyers want less sales contact →

CFOs want hard numbers, not brand vibes

Branding Tools

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes →