FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have. Ruth Stevens on June 27, 2023 A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach … Continue reading The 7 B2B website essentials: What customers want
By Michael Grothaus June 23, 2023 A new survey from Intuit QuickBooks shows that many small business owners are eager to turn to AI tools to help run and streamline parts of their business. The driver behind this willingness to turn to AI is a lack of time, with 35% of small businesses saying … Continue reading AI for small business: Bosses want to automate these 5 tasks
By Adele Peters June 16, 2023 When UX designer Bianca Pasternack applied for a design job this spring at a company working on climate change, she got a rejection email saying that they’d had 3,000 applicants. At the same time, she kept hearing about the massive shortage of electricians who are necessary to help … Continue reading You might want to ditch your desk job to become an electrician
EU Might Want Google To Break Up Its Ad Business – Take A Number by Laurie Sullivan @lauriesullivan, June 14, 2023 Europe’s antitrust regulator reportedly might seek to break up Google’s advertising-technology business, charging the company with abusing its dominance in online advertising technology. The move joins the U.S. in accusing Google of abusing its … Continue reading EU Might Want Google To Break Up Its Ad Business – Take A Number
By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed
By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Whitney Pastorek May 07, 2023 After decades spent following my heart instead of my bank account into a series of delightfully creative careers, I got laid off in the first month of the pandemic. It sucked. But I pulled up my freelancer bootstraps, and since 2020 I’ve served as a congressional staffer, written … Continue reading Want to hire someone creative? Don’t do any of these things
By Shalene Gupta April 27, 2023 When Frank Weishaupt became the CEO of Owl Labs in 2018, he had to adjust to a company where several employees worked remotely. Weishaupt had come from a background where everyone was expected to be in the office from 9 to 5. At the time, Owl Labs, the … Continue reading How companies stopped worrying and are giving workers the hybrid workplace they want
