Tag Archives: Visits

Placed Attribution For TV Connects To In-Store Visits

Marketing Attribution

Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan  @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits →

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

eCommerce Strategies

It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018   Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel →

Automotive Websites See Higher Engagement Rates And Visits, Per Report

Web Optimization Guidelines

Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report →

Are you getting credit for all of your organic visits from GMB?

Traffic Generation

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. Greg Gifford on January 30, 2018  As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the … Continue reading Are you getting credit for all of your organic visits from GMB? →

Google beefs up Store Visits reporting in AdWords in time for Black Friday

Black Friday

The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016   Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday →

Use Pinterest Analytics To Increase Visits To Your Retail Website

Pinterest

VerticalResponseMay 28, 2015 Pinterest is a social networking site in which users post and share – or pin – pictures. The site’s visual format and user base have unique value for retailers. Though Pinterest has historically been dominated by women, that’s slowly changing as a third of new signups come from men. Twice as many … Continue reading Use Pinterest Analytics To Increase Visits To Your Retail Website →

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Leads Generation

VerticalResponseMay 19, 2015 Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. These ad extensions can improve visibility by taking up more real estate on … Continue reading How to Use Google Ad Extensions to Boost Visits to Your Retail Store →

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