by Diane Thieke July 27, 2016July 27, 2016 Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real … Continue reading Pokémon Go and the Virtual Future of Storytelling
by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand
by Brian Wallace June 26, 2016 Follow @nowsourcingJune 26, 2016 The business of virtual reality and augmented reality is booming, and it’s just going to keep getting bigger. While virtual reality has been around for decades, it was never that great and it was relegated to the worlds of video games and science fiction. Marked … Continue reading Virtual Reality is the Next Big Business Frontier [Infographic]
by Eric Wall April 30, 2016 Follow @equivityvaApril 30, 2016 The most famous violin maker of all time was Antonio Stradivari, who made violins, violas, and violincellos in a workshop in Cremona, Italy in the late 17th and early 18th centuries. In the hands of a virtuoso, a Stradivarius can make the most beautiful and … Continue reading Working Together Apart: Managing Virtual Teams
by Eric Wall March 17, 2016 Follow @equivityvaMarch 17, 2016 Seeing is believing. It’s a well-worn adage, but it carries a great deal of truth. While our data infrastructure develops and expands our ability to communicate, humans can only adapt to these changes so quickly. When it comes to trust, we instinctively tilt towards the … Continue reading Believing What You Can’t See: Finding a Trustworthy Virtual Assistant and Integrating Them Into Your Business
by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers
by Brenda Do February 24, 2016February 24, 2016 Some companies take their freelancer use to another level. Instead of just hiring freelancers to fill talent gaps or for isolated projects, these companies achieve their business goals by building virtual teams. The teams become part of the company’s business strategy to wow customers, maintain competitiveness, and … Continue reading 5 Clever Ways Companies Drive Sales and Growth with Virtual Teams
Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others. Barry Levine on February 22, 2016 If you’re a marketer thinking about virtual reality (VR) or augmented reality (AR), an Israeli startup is today making an offer you … Continue reading Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
by Cathy Wellings January 21, 2016 Follow @lsictrainingJanuary 21, 2016 What comes to mind if you are asked about improving a virtual team’s performance? Getting the technology right? Putting in place the best processes or creating the right metrics? What about the human side? Virtual team managers can all too often neglect the relationship-building element … Continue reading Building Trust in Your Virtual Team
by Genia Stevens December 15, 2015 Follow @geniastevensDecember 15, 2015 Apple recently named Periscope the top iPhone App of the 2015. That should come as no surprise. Within months of Twitter’s release of the live streaming app, a wide range of major brands experimented with the platform. Nearly 6 months after Periscope’s launch, the app … Continue reading Developing a Virtual Conference Using Periscope
