YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. Greg Kihlstrom on November 17, 2025 While the travel media ecosystem remains fragmented, there are some key elements that marketers can utilize to drive decisions by appealing to consumers’ emotions. The Expedia Group’s … Continue reading How marketers can spark traveler wanderlust with emotion, authenticity and video
Rodecaster Video S review: Compact and comprehensive video production Rode’s second video-focused Rodecaster offers robust production tools in a smaller package. James Tree UpdatedTue, November 11, 2025 Rode’s Rodecaster Video S is a more compact video and audio solution for creators. (James Trew for Engadget) The Rodecaster series of podcast mixers have become a … Continue reading Rodecaster Video S review: Compact and comprehensive video production
September 01, 2025 How to use video games to drive customer engagement BY Bastian Bergmann To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, … Continue reading How to use video games to drive customer engagement
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. Constantine von Hoffman on July 15, 2025 Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according … Continue reading GenAI taking over digital video buyers’ creatives
One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
