One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
February 21, 2025 Substack bets big on video as TikTok’s future remains uncertain With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income. BY Eve Upton-Clark With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of (March … Continue reading Substack bets big on video as TikTok’s future remains uncertain
January 17, 2025 OK Go’s new music video is 64 phones of pure joy OK Go has reintroduced itself as a creative force with a new video that’s a whimsical riff on modern digital life. BY Mark Wilson It’s been a decade since OK Go released its last album, and three years since its last music … Continue reading OK Go’s new music video is 64 phones of pure joy
Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales. MarTechBot on December 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Improving video to boost sales: Best of the MarTechBot
AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text. Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content
Symphony Creative Studio turns product descriptions or URLs into video clips. Anu Adegbola on November 18, 2024 TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from … Continue reading TikTok launches AI video generation tool for marketers
