Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
By Jeff Beer July 01, 2023 “I’ll do everything in my power to destroy your company. This disgusting company will drag you straight to hell. Fuck Satan. Fuck whoever started this shit. You’ll get what’s coming. This is a promise.” Typically, if a brand receives a public comment like this they either a) delete … Continue reading Liquid Death’s bonkers new video contains a secret message for every brand
Most popular free video editing software for Indian businesses Sukanya Awasthi / Jun 16, 2023 Video content has become popular in India in recent years. In this article, we’ve compiled a list of the four most popular video editing software with a free version available in India which can be used by individuals and … Continue reading Most popular free video editing software for Indian businesses
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
Streaming Video Users Renew Privacy Battle With Google by Wendy Davis @wendyndavis, May 19, 2023 Streaming video users from New York and Minnesota will ask a federal appellate court to revive a lawsuit alleging that Google violated state privacy laws by retaining data about streaming video rentals, according to court papers filed Thursday. The video … Continue reading Streaming Video Users Renew Privacy Battle With Google
CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images by Laurie Sullivan @lauriesullivan, May 4, 2023 Microsoft officially moved to the next generation of search powered by artificial intelligence (AI), combining text, video, images and chat, as well as the ability to share content on social media. Yusuf Mehdi, corporate vice president and … Continue reading Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness
