Tag Archives: values

On Culture, Values, Beliefs

Dave Brock September 14, 2020 geralt / Pixabay There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications to customers and communications within industry, espouse the culture of the company—and every once in a while, the companies actually demonstrate these in … Continue reading On Culture, Values, Beliefs

Build Your Digital Marketing Plan on a Solid Foundation of Core Values

Jon-Mikel Bailey — February 16, 2020 Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a … Continue reading Build Your Digital Marketing Plan on a Solid Foundation of Core Values

Personal Values Top List Of Brand Loyalty, IBM Reports

Personal Values Top List Of Brand Loyalty, IBM Reports by Laurie Sullivan  @lauriesullivan, Yesterday One-third of all consumers stop buying their preferred products if they lose trust in the brand, and one-third of consumers stopped purchasing their long-time favorites in 2019. IBM’s study–Meet The 2020 Consumer Driving Change–on global consumer trends reveals that the importance … Continue reading Personal Values Top List Of Brand Loyalty, IBM Reports

Branding & Email Marketing: How to Share Your Brand Values via Email

Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email

Why Employees’ Top Values Are Good News for Certified B Corporations

Michelle Delgado — December 17, 2018 Follow @clutch_co — December 17, 2018 It’s cool to be kind, according to today’s workers. Ask employees what they value most, and 93% will tell you that it’s important their company upholds high ethical standards. This is good news for mission-driven companies and even better news for certified B … Continue reading Why Employees’ Top Values Are Good News for Certified B Corporations