Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
Tag Archives: values
Glassdoor is making it easier for employees to find a job that lines up with their values
By Shalene Gupta October 10, 2022 For people lucky enough to be working their dream jobs, work might seem like a home away from home, but for far too many Americans, it’s nowhere close. According to a new Glassdoor survey, 43% of employees have witnessed or experienced discrimination at work, while nearly a third … Continue reading Glassdoor is making it easier for employees to find a job that lines up with their values
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
Why You Need Core Values
Why You Need Core Values Joe Martin / 12 Jun 2022 What gets you up in the morning? Seriously think about it. Your alarm goes off; why are you getting out of bed? Of course, many adults would say they have to pay bills, provide for a family, and save for a great vacation, … Continue reading Why You Need Core Values
Has your motivation to work declined? Maybe your values have shifted
By Art Markman May 09, 2022 I was talking to a colleague the other day, and she said that between the pandemic and a few life events over the past few years, she just isn’t as professionally ambitious any more. She has lots of things she would like to accomplish—they just aren’t related to … Continue reading Has your motivation to work declined? Maybe your values have shifted
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) by Kathy Sheehan , Op-Ed Contributor, April 29, 2022 Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this … Continue reading Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles. Stacey Ackerman on December 2, 2021 We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile … Continue reading Use this assessment to gauge team alignment with agile marketing values
Why Are Values Key to a Conscious Business?
Lucy Spencer August 20, 2021 Values have become a focal point for forward-thinking companies. They feature on their websites, in their annual reviews, as well as being incorporated into their processes and practices. So why are values so important? Primarily, values say a lot about you and your business; they indicate what type of business … Continue reading Why Are Values Key to a Conscious Business?
On Culture, Values, Beliefs
Dave Brock September 14, 2020 geralt / Pixabay There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications to customers and communications within industry, espouse the culture of the company—and every once in a while, the companies actually demonstrate these in … Continue reading On Culture, Values, Beliefs
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