April 27, 2026 One CEO explains why she values her union workforce BY Stephanie Mehta Thank you for reading Modern CEO. Before we dive into this week’s topic, please check out our first livestreamed event exclusively for Modern CEO subscribers: On Monday, May 18, at 1 p.m. ET, I’m hosting The CEO’s Guide to AI. Matt Fitzpatrick, CEO of?Invisible Technologies, will … Continue reading One CEO explains why she values her union workforce
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are. Shama Hyder on December 18, 2024 In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. … Continue reading How Gen Z values are changing marketing
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
By Shalene Gupta October 10, 2022 For people lucky enough to be working their dream jobs, work might seem like a home away from home, but for far too many Americans, it’s nowhere close. According to a new Glassdoor survey, 43% of employees have witnessed or experienced discrimination at work, while nearly a third … Continue reading Glassdoor is making it easier for employees to find a job that lines up with their values
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
Why You Need Core Values Joe Martin / 12 Jun 2022 What gets you up in the morning? Seriously think about it. Your alarm goes off; why are you getting out of bed? Of course, many adults would say they have to pay bills, provide for a family, and save for a great vacation, … Continue reading Why You Need Core Values
By Art Markman May 09, 2022 I was talking to a colleague the other day, and she said that between the pandemic and a few life events over the past few years, she just isn’t as professionally ambitious any more. She has lots of things she would like to accomplish—they just aren’t related to … Continue reading Has your motivation to work declined? Maybe your values have shifted
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) by Kathy Sheehan , Op-Ed Contributor, April 29, 2022 Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this … Continue reading Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide
