Tag Archives: Value

How to Optimize for Max SEO Value

Dave Sutton October 19, 2021 The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Website visitors should be guided by the content to a desired outcome—placing an order, downloading an ebook, subscribing to a newsletter, etc.—and search engines should be offered text … Continue reading How to Optimize for Max SEO Value →

Value data privacy to build customer trust

Data Privacy

More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust →

How to Calculate the Lifetime Value of a Customer

Customer Experience

Justin Herring September 12, 2021 Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the … Continue reading How to Calculate the Lifetime Value of a Customer →

Value Is a Mystery…..

Sales Guide

Dave Brock September 6, 2021 Our websites are filled with content about our ‘unique value propositions,” which inevitably turn out to be not that unique. We constantly declare our value in every conversation we have with customers, positioning it around the superiority of our products and services. We tend to declare value, without proof and … Continue reading Value Is a Mystery….. →

How to Extract More Revenue Using a Value Ladder

Revenue Generation

Steven Imke August 13, 2021 A value ladder is simply a sequence of offers that increase in price and value. They are used to build trust and maximize the lifetime value of each customer. Allow me to share with you a concrete example of the value ladder concept. My son works at a tire store. … Continue reading How to Extract More Revenue Using a Value Ladder →

Value Your Employees and Pay Them Well to Improve Your Call Center Experience

Employee Satisfaction

Laura Krajewski July 31, 2021 Businesses need to be profitable to keep running. So when talking about money, it can be tempting to cut your budget in a number of places – starting with the paychecks of your entry-level employees. But, what happens when a company underpays their employees? For your call center agents, it … Continue reading Value Your Employees and Pay Them Well to Improve Your Call Center Experience →

Why Founders Must Acknowledge the Value Investor Mindset

Investment Guide

Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset →

Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start

Surveys

Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start →