Tag Archives: Valuable

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust

JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust

Global CCO’s To-Do Lists Offer Valuable Business Insights

Patty Tucker — February 21, 2020 The prestigious Arthur W. Page Society recently conducted a global survey of Chief Communications Officers’ (CCOs) current challenges and responsibilities. The Executive Summary and full “The CCO As Pacesetter” report highlight four main workstreams CCOs are undertaking as they help their CEOs drive transformation. These workstreams are wholly scalable … Continue reading Global CCO’s To-Do Lists Offer Valuable Business Insights

5 Valuable Lessons for the First Time Business Owner

Paul Keijzer — August 6, 2019 Follow @Paul_Keijzer — August 6, 2019 Becoming an entrepreneur isn’t just another career choice – it’s a life calling. Starting your first business is a thrilling venture and one of the most exciting things you’ll ever do in your life. However, it’s not uncommon for first time entrepreneurs to … Continue reading 5 Valuable Lessons for the First Time Business Owner

Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]

How to Take Care of Your Company’s Most Valuable Assets

Hutch Morzaria — July 5, 2019 — July 5, 2019 Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success of the company. It not only boosts the productivity and efficiency of the company but also decreases turnover costs. Good employee relations ultimately provide a … Continue reading How to Take Care of Your Company’s Most Valuable Assets