Tag Archives: Utilize

How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy

Emilee Kyle July 30, 2020 It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value to a company’s social media strategy. With that being said, TikTok, and its video content capabilities, are currently taking the world by storm. What is TikTok? It’s a content-sharing app … Continue reading How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy

How to Utilize Communities to Grow Your Brand

Lachlan Kirkwood — April 30, 2020 As user behaviors transform towards more private and meaningful conversations, engagement rates across branded profiles have started to shift. An engaging social media strategy is no longer reliant on simply publishing content in the open. Users now seek more authentic interactions across their own network and the brands they … Continue reading How to Utilize Communities to Grow Your Brand

How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand

Danica Barnett — June 16, 2017 — June 16, 2017 rawpixel / Pixabay Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes face filters and searchable stories, will help Facebook and Instagram … Continue reading How to Utilize Instagram and Snapchat’s Latest Updates for Your Brand

How to Utilize Case Studies to Build Credibility with Your Prospects

Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects

5 Ways To Utilize Image-Based Content Through The Buying Cycle

Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle

Top Sales Strategies to Utilize on LinkedIn Lead Generation Process

by John Nemo November 23, 2015 Follow @JohnNemoPRNovember 23, 2015 Linkedin Tip 1: Copy Sales Strategies That Already Work Let’s start with an obvious example: Stop for a minute and think about the TV commercials for new cars that use sales strategies aimed at men. What is that type of TV commercial typically like? It’s AGGRESSIVE. … Continue reading Top Sales Strategies to Utilize on LinkedIn Lead Generation Process