By Michael Grothaus November 11, 2023 When it comes to Apple, its sleek hardware products such as the iPhone 15 Pro and Apple Vision Pro usually get all the attention. But Apple is also, of course, a software and services provider, and one of its best offerings is a service that hardly anyone seems … Continue reading The best Apple product you aren’t using costs just 99 cents
The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising
Using Augmented Reality to Level up your E-Commerce Business Asim Rais Siddiqui / Oct 8, 2023 With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorite stores to how … Continue reading Using Augmented Reality to Level up your E-Commerce Business
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push. Chris Wood on August 16, 2023 The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the … Continue reading How The Container Store is using SMS to reach college students
artificial intelligence Ads Using AI Technology On The Rise by Todd Wasserman , July 6, 2023 Artificial intelligence (AI) has come to the ad industry, with the potential to transform advertising. AI is being used to create concepts and visual effects in ads. Here are a few recent ads using AI technology that stand out. … Continue reading Ads Using AI Technology On The Rise
The FTC plans to slap companies with hefty fines for using fake reviews Kris Holt @krisholt The Federal Trade Commission (FTC) has proposed a formal ban on fake reviews and testimonials. Companies would also be prohibited from using phony followers and views to inflate their social media metrics if the rule takes effect … Continue reading The FTC plans to slap companies with hefty fines for using fake reviews
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube test threatens to block viewers if they continue using ad blockers
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4
By Nikki Clifton June 16, 2023 As we continue to navigate the challenges of global crises, it’s safe to say the logistics industry has been put to the test. Optimizing supply chains across industries has become more crucial than ever. The need for prompt delivery of supplies and the ability to switch delivery locations … Continue reading Using logistics to build inclusive, resilient communities
