Tag Archives: Using

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot →

MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work?

April 17, 2024 MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work? Khan, who was a guest at the hotel during last year’s cyberattack, is now leading an investigation into how the event was handled. And like Meta and Amazon before it, MGM wants Khan to recuse herself. … Continue reading MGM Resorts is using a Big Tech strategy to fight Lina Khan’s FTC—but will it work? →

Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation

Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation →

Using ChatGPT for homework is correlated with memory loss and bad grades

March 28, 2024 Using ChatGPT for homework is correlated with memory loss and bad grades Researchers in Pakistan found that high use of generative AI for schoolwork was related to harmful educational outcomes. BY Shalene Gupta The world is all abuzz about ChatGPT and the transformative powers it offers, but a new study published in the … Continue reading Using ChatGPT for homework is correlated with memory loss and bad grades →

Using multi-touch attribution to build a brand: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024  I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot →

Using data analytics for customer acquisition: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot →

Using genAI for growing a startup: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using genAI to grow a startup. MarTechBot on January 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Using genAI for growing a startup: Best of the MarTechBot →

Huawei is allegedly building a self-sufficient chip network using state investment fund

Huawei is allegedly building a self-sufficient chip network using state investment fund Bloomberg’s report suggests a ‘symbiotic relationship’ between Huawei and these enterprises. Richard Lai   Fri, Dec 1, 2023 A man checks Huawei’s Mate 60 series smartphones displayed at a Huawei store in Shanghai, China September 8, 2023. (REUTERS/Aly Song) We’ve seen Huawei’s surprising … Continue reading Huawei is allegedly building a self-sufficient chip network using state investment fund →

YouTube is deliberately ‘suboptimal’ for people using ad blockers

Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. Nicola Agius on November 22, 2023 YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums … Continue reading YouTube is deliberately ‘suboptimal’ for people using ad blockers →

Boston experimented with using generative AI for governing. It went surprisingly well

  By Santiago Garces and Stephen Goldsmith November 19, 2023 The recent Biden White House Executive Order on AI addresses important questions. If it’s not implemented in a dynamic and flexible way, however, it runs the risk of impeding the kinds of dramatic improvements in both government and community participation that generative AI stands to … Continue reading Boston experimented with using generative AI for governing. It went surprisingly well →