Madhu GulatiAugust 26, 2015 Images add to the visual appearance and hence, are used to attract visitors’ attention to improve upon the conversion rate. There are many people who do not want to browse the information, but instead experience it. Hence, it becomes a must for designers to choose the right images that could connect … Continue reading 7 Tips to Boost Web Conversion Rates Using Images
Adam BaetuAugust 25, 2015 Like many other things in the digital world, the success of email marketing campaigns often depends on the tools, platforms and resources you use. Most email marketers make use of services like email marketing now, MailChimp and Constant Contact to design and manage their email campaigns, lists and contacts, but there … Continue reading The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself
Louis FoongAugust 21, 2015 This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $ 80k in sales and Google garners over two million search queries. Those aren’t small numbers. Every day, people create 23 billion gigabytes of … Continue reading Using Big Data to Generate Sales Ready Leads [Infographic]
Carrie DagenhardAugust 21, 2015 Have you ever received a really awful gift? I mean, a gift so inconceivably terrible, so obviously not you that you had a difficult time concealing your surprised disappointment? It would be ungrateful and selfish to admit you didn’t like a gift another person went out of her way to purchase, … Continue reading 3 Innovative Ways SaaS Companies Can Boost Sales Using Personalization
Clare SaumellAugust 21, 2015 LinkedIn, more than ever, is a competitive space for candidate searches. With over 350 million users, this enormous professional network offers recruiters an appetizing buffet of top talent…for a price. And with the $ 638 million in revenue LinkedIn made during Q1 ’15, it’s apparent that many see the value in … Continue reading How To Get Responses Using LinkedIn InMail For Recruiting
Nikhil SharmaAugust 19, 2015 Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s impossible to absorb everything being pummeled in … Continue reading Calling All CMOs: How To Create an Experience Using Native Advertising
Victoria VessellaAugust 17, 2015 Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders to decide which practices will best suit their business’s needs. Companies who employ remote field employees should consider implementing a Field Activity … Continue reading Using Field Management Software to Achieve Simplicity
Adam Holden-BacheAugust 17, 2015 GIF animations can help marketers highlight key messages, enhance creative and entertain readers — so, why aren’t they used more frequently in email marketing messages? The image format is widely supported and easy to produce. There are no longer technology issues and bandwidth is less of a concern. Maybe some eMarketers … Continue reading Using Animated GIFs In Your Emails — Benefits & Tips
Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Mike TemplemanAugust 14, 2015 Keywords are the much-maligned components of business blogging. Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords … Continue reading The Dos and Don’ts of Using Keywords for Business Blogging
