Tag Archives: Using

Using Values to Decentralize Decision-Making

Eric Douglas — November 27, 2018 Follow @LeadingResource — November 27, 2018 One of the greatest benefits of developing a purpose-driven company with a framework of core values is that decision making can be decentralized. When people understand the company’s core values, there is no need for top-down command and control. Instead, you can implement … Continue reading Using Values to Decentralize Decision-Making →

Using data responsibly doesn’t have to weaken marketing strategies

Data Management

In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018 Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies →

Tips for using the new Google Ads interface

Google Advertisement

There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Mona Elesseily on November 5, 2018 at 5:33 pm Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update … Continue reading Tips for using the new Google Ads interface →

How To Get Affiliates Using Advertising

Affiliate Marketing

Robert Woo — November 2, 2018 — November 2, 2018 We’ve always touted affiliate marketing as a low-cost way to get more sales. After all, the very nature of a commission structure means you only spend money when a sale is made. But sometimes, especially when you’re starting out, you might need to loosen your … Continue reading How To Get Affiliates Using Advertising →

How to boost search rankings using only your internal linking strategy

SEO Ranking

Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking … Continue reading How to boost search rankings using only your internal linking strategy →

How to Get Freelance Writing Jobs Without Using Upwork: Step-By-Step

Freelancing

Morgan Williams — October 26, 2018 Follow @jddropout — October 26, 2018 The best freelance writing jobs aren’t posted online. They come through inbound requests, and more specifically, referrals. But, if you have little to no experience and you don’t have the luxury of inbound prospects or existing customers, where do you start? A list … Continue reading How to Get Freelance Writing Jobs Without Using Upwork: Step-By-Step →

Using Influencer Engagement to Boost Small Business Growth

Influencer Strategy

Linda Landers — September 26, 2018 Follow @GirlpowerPR — September 26, 2018 As one of today’s most efficient and successful online marketing strategies, influencer marketing will continue to grow and evolve well into 2019. What started as “celebrity” influence has grown into a dominant industry with influencers boasting audiences and engagement of all types and … Continue reading Using Influencer Engagement to Boost Small Business Growth →

How to Do Keyword Research Using Google’s Free Keyword Planner

Keyword Research

Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner →

Using Cash Flow Projections to Look at the Future

Business Planning

Eric Vo — September 20, 2018 — September 20, 2018 Can businesses that still pull in revenue go bankrupt? The answer is yes. So how can small business owners prevent this from happening to them? From discounted cash flow analysis to cash flow projections, there are a number of methods to help business owners properly … Continue reading Using Cash Flow Projections to Look at the Future →

Using HTML in Email Marketing: What You Need to Know [Infographic]

Email Marketing Optimization

Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic] →