Tag Archives: Using

Pros and Cons of Small Businesses Using Social Media Marketing

Small Business Challenges

Lanre Onibalusi — December 19, 2019 Follow @Onibalusi Image Credit: Unsplash Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Social media marketing is a cost-effective way for small businesses to promote their brand and services, as well as increase their customer … Continue reading Pros and Cons of Small Businesses Using Social Media Marketing →

Pro Tip: Why you should stop using last-click attribution in Google Ads

Google Advertisement

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Justine Rabideau on December 10, 2019 When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success … Continue reading Pro Tip: Why you should stop using last-click attribution in Google Ads →

Using Customer Satisfaction Metrics: NPS Best Practices

Customer Satisfaction

Mia Jacobs — November 27, 2019 There’s a saying in business: if you can’t measure it, it never happened. But how do you measure satisfaction? Luckily, there’s a measure for that, too: customer satisfaction metrics. Customer satisfaction quantifies the degree to which a customer is pleased by a product, brand, or overall experience. If you … Continue reading Using Customer Satisfaction Metrics: NPS Best Practices →

How to Start Using LinkedIn For Nonprofits

LinkedIn Utilization

Lara Dunning — November 8, 2019 Follow @LaraDunning When it comes to developing a content marketing strategy for nonprofits, the benefits of blogging, Facebook, Twitter and Instagram are widely known. But another social media platform for nonprofits, and one that often gets overlooked, is LinkedIn. According to LinkedIn, the platform has, “More than 645 million … Continue reading How to Start Using LinkedIn For Nonprofits →

5 Easy Ways to Build Brand Awareness Using Social Media

Branding In Social Media

Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media →

Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Email Personalization

Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions →

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