Dana McInnis — January 17, 2018 — January 17, 2018 Your company has invested thousands of dollars in deploying new software. It’s taken months, if not years to plan and install. It’s been hyped up at all of the company meetings. It’s part of the corporate strategy. Finally, it gets deployed and everyone is trained. … Continue reading User Adoption: Easier Said Than Done
Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention
Ilia Pavlichenko — January 3, 2018 — January 3, 2018 Many Scrum Teams use User Stories as a technique for creating their Product Backlog Items (PBIs). But when the teams bring big stories to the Sprint, this causes lots of problems. The common recommendation is to slice stories so that the team can take 6-10 … Continue reading 9 Reasons to Slice User Stories Better
Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
By Abhishek Talreja November 6th, 2017 “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017 The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
Jonathan Chan — September 28, 2017 Follow @joncwrites — September 28, 2017 In the world of startup development and marketing, it can feel as though every day brings with it some sort of new technology, outreach channel, or social platform that we all need to rush to keep on top of. From virtual reality, to … Continue reading Why Emojis Really Help with Startup User Retention
User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. Stefan Benndorf on August 24, 2017 In the early days of Uber, and even still today, there was criticism about the seemingly obscene valuation of the company. But you know what? … Continue reading 5 steps to grow your app user base, lifted from the Uber playbook
Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric
