45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2023 Accenture earlier this year released research in partnership with Pinterest that analyzed the state of the advertising market, its upcoming challenges and how prepared advertisers are to face them. The research found that that … Continue reading 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
The US government is trying to force ByteDance to sell TikTok TikTok could be banned in the United States if ByteDance refuses. Karissa Bell @karissabe The Biden Administration is significantly increasing pressure on ByteDance just days before TikTok’s CEO is set to testify in front of Congress. The United States government is … Continue reading Former ByteDance exec claims company used bots to inflate TikTok engagement
By Chris Stokel-Walker March 31, 2023 The magnitude 7.8 earthquake that hit Turkey and Syria in early February killed tens of thousands of people and left a trail of destruction in its wake. A massive cleanup operation is still underway in both countries. Meanwhile, one Turkish-based tech business has offered its support to … Continue reading Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake
Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production
By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed
Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack
SEO Used In Massive Black Hat Redirect Malware Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2022 Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums. Ben Martin, security analyst at Sucuri, which initially spotted … Continue reading SEO Used In Massive Black Hat Redirect Malware Campaign
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
