A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today?
Ronita Mohan February 24, 2021 Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? … Continue reading How Microlearning Can be Used to Improve Employee Training Retention
Lacy Boggs February 3, 2021 The robots are coming for my job. Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more. And I — being human and a copywriter — … Continue reading I Used AI to Write This Blog (Sort Of)
Anthony Mersino September 3, 2020 This post is first in a series about Kanban and how to get the most benefit from it. We will start with what Kanban is and explore why people use it. We will then look at to get started with Kanban and ultimately get the most benefit from the technique. … Continue reading Kanban Part 1 – What is Kanban and Why is it Used?
I Used These 5 AI-Powered Background Removers and Here is What I Found Dana Kachan / 01 Sep 2020 Have you ever needed to remove the image background? There are so many use cases in business and marketing when you need to do it quickly and professionally — from making a transparent logo to optimizing … Continue reading I Used These 5 AI-Powered Background Removers and Here is What I Found
Ana Gotter — January 17, 2020 Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to … Continue reading How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry
Mayo Oshin — November 21, 2019 Follow @mayowaoshin Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also known as Dr. Seuss) took on an even greater challenge. In 1960, Bennett Cerf, founder of book publisher, Random House, bet Dr. Seuss fifty-dollars that he couldn’t … Continue reading The Power of Constraints: How Dr. Seuss Used Only 50 Words to Write His Best-Selling Book of All Time
Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
Ronita Mohan — July 3, 2019 — July 3, 2019 There is no doubt that ecommerce has become all the rage. From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. But despite pundits predicting the … Continue reading 4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales
