Nicole Blanckenberg — April 6, 2018 Follow @https://twitter.com/NicoleBlancken — April 6, 2018 We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and … Continue reading 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros
The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018 Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth
Ian Addison — December 15, 2017 — December 15, 2017 Many companies have adopted LinkedIn as part of their sales strategy because they see major potential in having direct access to their ideal clients’ decision makers. However, not all companies have seen an immediate return on their investment. I find that this is happening because … Continue reading Social Selling: The Volume-Based LinkedIn Approach Used By Sales Organizations & LinkedIn Lead Gen Firms Does Not Create Revenue
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017 You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts
Kevin Page — July 12, 2017 Follow @1nonlyKevinPage — July 12, 2017 Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey. To better illustrate my … Continue reading 6 Signs that You Are the Used Car Salesman of Digital Marketing
James Scherer — April 5, 2017 — April 5, 2017 Are you looking to start a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit … Continue reading 60 Essential Tools We’ve Used to Build a Successful Startup from Scratch
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. Tim Peterson on February 22, 2017 Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced … Continue reading Instagram’s carousel format can now include more posts, be used outside of ads
Mike Brown — January 25, 2017 Follow @BuddhaBroInc— January 25, 2017 What is a blog? The weblog, or simply “blog,” is one of the longstanding phenomena on the web. Blogs have been around virtually since the beginning of the Internet. Today, blogs are a central technique to any robust online marketing strategy, with thousands of … Continue reading What is a Blog and How is it Used?: A Brief History of Blogging
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. Wesley Young on November 8, 2016 According to a recently released white … Continue reading Why is free money that can be used on local search marketing being left on the table?
