By Omar Garriott and Jeremy Schiefling May 05, 2022 Many job seekers struggle to know what type of work to look for in the first place. For a searcher who’s still in the process of exploring, here is a way to proceed. LinkedIn now offers AI assistance with its skills-based “Career Explorer” tool. The tool … Continue reading This is the right way to used LinkedIn to get noticed by recruiters
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today?
Ronita Mohan February 24, 2021 Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? … Continue reading How Microlearning Can be Used to Improve Employee Training Retention
Lacy Boggs February 3, 2021 The robots are coming for my job. Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more. And I — being human and a copywriter — … Continue reading I Used AI to Write This Blog (Sort Of)
Anthony Mersino September 3, 2020 This post is first in a series about Kanban and how to get the most benefit from it. We will start with what Kanban is and explore why people use it. We will then look at to get started with Kanban and ultimately get the most benefit from the technique. … Continue reading Kanban Part 1 – What is Kanban and Why is it Used?
I Used These 5 AI-Powered Background Removers and Here is What I Found Dana Kachan / 01 Sep 2020 Have you ever needed to remove the image background? There are so many use cases in business and marketing when you need to do it quickly and professionally — from making a transparent logo to optimizing … Continue reading I Used These 5 AI-Powered Background Removers and Here is What I Found
Ana Gotter — January 17, 2020 Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to … Continue reading How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry
Mayo Oshin — November 21, 2019 Follow @mayowaoshin Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also known as Dr. Seuss) took on an even greater challenge. In 1960, Bennett Cerf, founder of book publisher, Random House, bet Dr. Seuss fifty-dollars that he couldn’t … Continue reading The Power of Constraints: How Dr. Seuss Used Only 50 Words to Write His Best-Selling Book of All Time
