By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed
Tag Archives: Used
Google Ads Used In Malvertising Attack
Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack
SEO Used In Massive Black Hat Redirect Malware Campaign
SEO Used In Massive Black Hat Redirect Malware Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2022 Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums. Ben Martin, security analyst at Sucuri, which initially spotted … Continue reading SEO Used In Massive Black Hat Redirect Malware Campaign
Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
This is the right way to used LinkedIn to get noticed by recruiters
By Omar Garriott and Jeremy Schiefling May 05, 2022 Many job seekers struggle to know what type of work to look for in the first place. For a searcher who’s still in the process of exploring, here is a way to proceed. LinkedIn now offers AI assistance with its skills-based “Career Explorer” tool. The tool … Continue reading This is the right way to used LinkedIn to get noticed by recruiters
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events
How marketers used the Super Bowl to influence fans on social media and search
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
What is personalized marketing and how is it used today?
A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today?
How Microlearning Can be Used to Improve Employee Training Retention
Ronita Mohan February 24, 2021 Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? … Continue reading How Microlearning Can be Used to Improve Employee Training Retention
I Used AI to Write This Blog (Sort Of)
Lacy Boggs February 3, 2021 The robots are coming for my job. Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more. And I — being human and a copywriter — … Continue reading I Used AI to Write This Blog (Sort Of)