Tag Archives: Used

Our day jobs used to be our identities, but not so much anymore. Here’s what changed

  By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed

Google Ads Used In Malvertising Attack

Google Ads Used In Malvertising Attack by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2022 The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft’s Security Threat Intelligence team. Microsoft’s team identified the DEV-0569 campaign in October 2022. One of the most popular motor racing circuits … Continue reading Google Ads Used In Malvertising Attack

SEO Used In Massive Black Hat Redirect Malware Campaign

SEO Used In Massive Black Hat Redirect Malware Campaign by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2022 Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums. Ben Martin, security analyst at Sucuri, which initially spotted … Continue reading SEO Used In Massive Black Hat Redirect Malware Campaign

Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes

Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes

How Public.com used personalized cross-channel engagement to double attendance at live events

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events

What is personalized marketing and how is it used today?

A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today?

How Microlearning Can be Used to Improve Employee Training Retention

Ronita Mohan February 24, 2021 Employee training has become an important part of business growth, especially with the rise of remote work. Does that mean businesses should create more intensive training programs? According to instructional designer Dr. Jiani Wu, microlearning modules are more effective in training retention than longer learning sessions. But what is microlearning? … Continue reading How Microlearning Can be Used to Improve Employee Training Retention