Tag Archives: Urgent

Google issues urgent steps for advertisers running campaigns in the EU

EU Regulations

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU →

Marketers make identity solutions an urgent priority

Identity Platforms

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority →

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Identity Management

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent →

The Eisenhower Decision Matrix: Important vs. Urgent

Prioritizaton

by Julie Kantor November 11, 2015 Follow @JPKantorConsultNovember 11, 2015 The 34th President of the United States is the subject of today’s post—and in reality, an interesting case study in what effective executive leadership, focus, and prioritization looks like when related to productivity measures. A fact: Dwight Eisenhower lived an incredibly productive life, and here’s … Continue reading The Eisenhower Decision Matrix: Important vs. Urgent →

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