Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 A lot of businesses use email marketing to communicate with their customers. According to the Radicati Group, the estimated number of email accounts worldwide was at 3.7 billion—and the number of emails sent per day averaged a staggering 269 billion in 2017! With … Continue reading How to Upgrade Your Email Marketing Strategy for 2018
Hana LaRock — March 31, 2018 — March 31, 2018 Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes, … Continue reading 5 Ways to Upgrade Your Email Signature to Increase Sales
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017 The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade
Ryan McCready — November 22, 2017 — November 22, 2017 With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content. Now there is … Continue reading 4 Ways To Upgrade Your Social Media Visuals
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients. Scott Heimes on August 10, 2017 Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands … Continue reading Upgrade your email blasts with four simple tactics
Disha Dinesh — July 8, 2017 Follow @Disha_Dee — July 8, 2017 Many marketers spend hours creating content, only to share it a few times before moving on to the next post. What good is brilliantly composed content when limited to a handful of promotions? Think about it. Email marketing has drip campaigns, where marketers … Continue reading 6 Social Media Automation Tools to Upgrade Your Content Strategy
Hephzy Asaolu — May 16, 2017 Follow @http://twitter.com/iamladywriter— May 16, 2017 I needed to buy a skirt suit, so I went into a popular boutique in the suburb to get one. As I entered into the shop, the shop attendant greeted me and started showing me their latest shoes and bags. I told him, No. … Continue reading The Campfire Effect: How To 10x Your Email List With a Content Upgrade
Annaliese Henwood — April 25, 2017 Follow @MktgInnovator— April 25, 2017 How are your email marketing campaigns doing? Are you seeing the results you seek, or could they use improvement? These email marketing campaign upgrades can be just what you need. If you want your email campaigns to bring the best results, use these 7 … Continue reading 7 Powerful Ways to Upgrade Your Email Marketing Campaigns
by Danny Wong March 4, 2016 Follow @dannywong1190March 4, 2016 When shoppers arrive at checkout, an overwhelming majority get cold feet. The data suggests that, on average, 68.53% of shopping carts are left abandoned. Additionally, for eCommerce stores, a whopping $ 4 trillion worth of goods are left idle in shopping carts floating around cyberspace. … Continue reading An Unusual Checklist To Upgrade eCommerce Checkout Pages
