by Renee DeCoskey June 29, 2016 Follow @writingreneeJune 29, 2016 Facebook CEO Mark Zuckerberg. Source: Flickr – License: C.C. by SA-2.0 Changes are coming to your Facebook news feed. Facebook announced on Wednesday that news feeds would begin focusing more on content from friends and family rather than brand pages. As Lars Backstrom, Engineering Director … Continue reading News Feed Values: Facebook Says Friends & Family First in New Update
By Garry Grant June 16th, 2016 On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites got a small decrease. We also saw some … Continue reading Analyzing Google’s Latest Mobile Friendly Update
by Louis Foong May 14, 2016 Follow @thealeagroupMay 14, 2016 Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed … Continue reading When and How to Update Your Social Media [Infographic]
by Kris Spisak April 4, 2016 Follow @MidloWebApril 4, 2016 Do you blog or produce web articles—adding depth, personality, and proof of your expertise to your business website? Content marketing is not a new idea. Building a library of resources on your website and producing engaging conversation-starters may already be on your to-do list, but … Continue reading The Evolution of Blogging: A Content Marketing Update
by Meaghan Alvarado February 19, 2016 Follow @MeaghanmaeFebruary 19, 2016 Earlier this month, Facebook updated the algorithm associated to their News Feed. Instead of using quantitative feedback (like and comment count), they’re now using qualitative feedback to show relevant content to users. According to Social Media Today: “What that means, in practical terms, is that … Continue reading How Will Facebook’s Recent Update Affect Your Brand?
by Denny McCorkle January 20, 2016 Follow @DennyMcCorkleJanuary 20, 2016 Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift. Promotion is not as it used to be. As part of the marketing mix (or the 4 P’s), Promotion is simply how you … Continue reading The Circus is Coming to Town: A Digital Marketing Update
by Alicia Dodd January 4, 2016 Follow @aliciaRdoddJanuary 4, 2016 I cannot believe that the New Year is here. For many, this is a time of year when things slow down, just a little, giving you a chance to reflect and, perhaps, check back in to LinkedIn. I thought I’d quickly share one question that … Continue reading Sharing a Company Page Update with Your Network
Tim AsimosAugust 13, 2015 A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted. Panda 4.2 arrives nearly ten months after 4.1 was released in September of … Continue reading How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
James PotterJuly 13, 2015 Wouldn’t it be great if there was a quick simple way to share a message with your entire network? Something for them to choose to read, nothing pushy, nothing that would be emailed to them or bug them? Well you can – it’s called a status update. On your LinkedIn home … Continue reading How to Share an Update on LinkedIn
Julia McCoyJune 30, 2015 Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and … Continue reading Why Your Site Content Must Be HTTPS: Google’s Latest Update
