While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024
By Frederick Gooding Jr. February 17, 2022 With most of the legal challenges resolved after the violent Unite the Right rally, of August 2017, and the statue of Robert E. Lee removed from its lofty pedestal in downtown Charlottesville, Virginia, local lawmakers in December 2021 voted to do the unimaginable—donate the statue to … Continue reading Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions
Worms NFTs were a great idea for Team17, until they weren’t The company said it’s stepping back from the NFT space. M. Moon @mariella_moon February 2nd, 2022 Team17 It didn’t take long for Team17 to cancel its NFT plans after they were announced. The British video game developer and publisher has released a statement that … Continue reading Worms NFTs were a great idea for Team17, until they weren’t
Karl Sakas February 11, 2021 Employee ownership can be risky: Answer these 19 questions before you share equity During Executive Coaching, an agency owner asked me: “As we shift from ‘fun agency’ to more of a ‘professional firm,’ I wonder if we should establish some kind of structure for there to be Partners within the … Continue reading Employee Ownership Risks: Don’t Let Them “Make Partner” Until You Answer These 19 Questions
Brian Basilico — May 8, 2020 This Message Is Brought To You By The Letters R & D Image by Cedric Yong from Pixabay I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” … Continue reading Don’t Get Bored, Get Focus – Follow One Course Until Successful
Gerry Moran — September 19, 2019 Follow @GerryMoran — September 19, 2019 It’s all fun and games until someone loses an eye. Or, in reality, a client, an analyst’s support, or your credibility from getting your social media account hacked. And then, HR calls you about your social media governance. Many brands govern their social … Continue reading It’s All Social Media Fun and Games Until You Get a Call from HR
The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail
Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things
Arik Hanson — June 15, 2017 — June 15, 2017 A couple weeks ago, I wrote a post about how I believe (most) brand-side folks are less networked than their agency peers. Pretty sure that post ruffled a few feathers among my brand-side friends (but, like I said in the post, there are exceptions–and I … Continue reading You’re Not a Blogger Until You’ve Offended Someone
