Tag Archives: Understanding

Understanding the Twitter Algorithm: An Essential Guide

Desiree Johnson August 25, 2021 Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key to standing out from the crowd. With an average of 500 million tweets sent per day, mastering Twitter algorithms will … Continue reading Understanding the Twitter Algorithm: An Essential Guide

What Is Click-Through Rate? Understanding and Optimizing CTR

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR

Understanding Product Life Cycle – Entrepreneurship Essentials

Diane H. Wong May 4, 2021 When it comes to maximizing gross profit and pricing on a given product offering, entrepreneurs must be well versed in product lifecycle management. Every entrepreneur or small business owner must be well versed in the four stages of product life cycle management to start a business avoiding misconceptions and … Continue reading Understanding Product Life Cycle – Entrepreneurship Essentials

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Social Selling on Facebook: Understanding Messenger Bots

Jock Breitwieser September 16, 2020 Facebook sees Messenger, their Facebook-connected instant messaging and texting app, as playing a significant role in the future of the company. Facebook itself has 2.3 billion monthly active users. Facebook Messenger has more than 1.3 billion active users. Many of those users use the platform as a primary communication channel. … Continue reading Social Selling on Facebook: Understanding Messenger Bots

6 Ways to Be an Understanding and Supportive Leader as You Manage a Contact Center Team During a National Cultural Movement

Veronica Krieg July 13, 2020 Author’s note: We realize racism both in and out of the workplace is an extremely difficult topic and a complex subject to approach. But, its difficulty does not give us permission to disengage. At Sharpen, we believe in equality for all people. We’re working to bring those values into an … Continue reading 6 Ways to Be an Understanding and Supportive Leader as You Manage a Contact Center Team During a National Cultural Movement

The Importance of Understanding Offers for Your Business

Ali Robertson June 24, 2020 When selling a business, the receipt of offers is one of the most exciting stages in the process. It is vitally important, however, to fully understand the technical language used in these offers and the implications this will have on the value that the vendor ultimately receives. This article will … Continue reading The Importance of Understanding Offers for Your Business