Tag Archives: Understanding

Kanban vs Scrum: Understanding the Tools for Agile Success

Oliver Peterson — January 1, 2020 You’ll often hear the question: “Which is better? Kanban or Scrum?” or variations of this eternal deathmatch between two of the most well-established agile methodologies. People are wasting energy fighting over which methodology trumps another. If you’re an agile organization, you should be placing principle above practice. It makes … Continue reading Kanban vs Scrum: Understanding the Tools for Agile Success

A Beginner’s Guide to Understanding Affiliate Marketing

Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy

Email marketing: Understanding the elements of Permission

These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission

Developing and Understanding Organizational Culture

Hutch Morzaria — September 9, 2019 — September 9, 2019 Managers and HR professionals must have a thorough understanding of what organizational culture is. They also need to understand what their specific organizational culture is. The culture of an organization is based on values that are derived from assumptions about the following. The relationship of … Continue reading Developing and Understanding Organizational Culture

Back to Basics: Understanding Digital Marketing & Search Results

Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results