Tag Archives: Understanding

Beyond multichannel and omnichannel: Understanding the optichannel approach

Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel?  Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach

The data disconnect: Why understanding your data landscape matters more than ever

Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023  If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever

Understanding Your ESG Performance, Perception Gaps

Understanding Your ESG Performance, Perception Gaps by Jay Milliken , Jill Steele , Kristen Wong , August 14, 2023    There’s been an onslaught of crises that have pulled businesses into thorny issues, reinforcing the need to implement robust environmental and social governance strategies or risk not meeting the expectations of consumers and employees. Companies … Continue reading Understanding Your ESG Performance, Perception Gaps

Understanding the Importance of Keyword Research for SEO in West Chester

Understanding the Importance of Keyword Research for SEO in West Chester 14 June 2023 Keyword research gives you insights into what people are searching for online. You can then match your content to those search queries. When used correctly, keyword research will allow you to attract organic traffic that represents your target audience. It is … Continue reading Understanding the Importance of Keyword Research for SEO in West Chester

Understanding Edge Computing and Why it Matters to Businesses Today

Understanding Edge Computing and Why it Matters to Businesses Today Hady Shaikh / 03 Dec 2022   The edge computing market is expected to reach $ 274 billion by 2025, focusing on segments like the internet of things, public cloud services, and patents and standards. Most of this contribution is backed by enterprises shifting their … Continue reading Understanding Edge Computing and Why it Matters to Businesses Today

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy Sijdah Hussain / 17 Aug 2022   It feels like (August 31, 2022) when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when … Continue reading A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience by Laurie Sullivan  @lauriesullivan, May 5, 2022 DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand’s products and services. The acquisition of Feedback Loop accelerates DISQO’s … Continue reading DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience

Understanding Your Target Customer: Creating a Customer Profile

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile