Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
By Mike Saunders, November 05, 2014 The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper
by Laurie Sullivan, Oct 22, 2014 Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, but many rely on their smartphone as a tool. In fact, more than half do research online when choosing … Continue reading Understanding Affluent Clicks, Purchases, Research Decisions
By Camilla Bradley, Published October 14, 2014 Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When I talk about Content Marketing I simply mean creating the best content you can to service your customers … Continue reading Understanding the Future of Content Marketing
Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
All kinds of businesses depend on their customers to gain profit. A business has to constantly satisfy or exceed customer expectations to keep its customers. With this in mind, quality management techniques are implemented to ensure that products and services are top notch. A business must also accept customer feedback for it to know the … Continue reading Understanding Sales Coaching for Business Progress
EDITOR’S NOTE: “Social media savvy” is a monthly feature in the business sections of the North Lake Tahoe Bonanza and Sierra Sun, featuring information about trends in the world of social media, and advice and tips on how to improve a business’s ability to promote and market itself. Facebook has 1.23 billion monthly active users … Continue reading Social media savvy: 3 ways to improve way you use Facebook
