Monique de MaioMay 4, 2015 Diversity – what comes to mind when you read this word? We tend to think diversity only applies to race and ethnicity, but in reality, it encompasses so much more. As business leaders, it is essential to understand what the word “diversity” actually means and how it affects our organizations. … Continue reading Understanding Diversity in the Workplace
Justin WilsonApril 29, 2015 In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, … Continue reading Understanding Email Metrics
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions. Rick Miller on March 27, 2015 The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often, marketers miss the boat by gauging success based on … Continue reading Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing
by Joe Cox February 25th, 2015 Joe Cox Joe is Head of Content for British digital marketing agency, Bespoke Digital. He has written extensively on SEO, digital marketing and social media (amongst other things). For a long time directories occupied an important role in the evolution of the web. Before Google and complex search … Continue reading Understanding Directory Listings: Use Cases & Safety
James LovejoyFebruary 24, 2015 As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations, there still exists some considerable confusion around what exactly defines social media intelligence. Social media intelligence … Continue reading Marketing: Understanding the Social Media Intelligence Stack
Andrew DennisFebruary 19, 2015 If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that … Continue reading Understanding What it Takes to Recover From Penguin: A Basic Blueprint
Darnelle O’BrienJanuary 24, 2015 For small business, having a well-defined target market is important. No one can afford to target “everyone” especially not small businesses. But even more importantly, small businesses can take on the big guys (and win) by targeting niche markets. The biggest concern that clients have when this conversation happens, is the … Continue reading Understanding The WHO In Small Business Marketing
