From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
August 05, 2025 Police are turning to improv to improve leadership skills BY Tyler Dean Kempf Discomfort is common in leadership training, but it’s especially palpable when you walk into a room of police commanders and ask them to say “Yes, and…” That’s the scene I step into regularly as part of my work with the … Continue reading Police are turning to improv to improve leadership skills
Performance-Driven M&A Deals Turning Hot by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2025 Demand for scalable, data-led solutions has driven a 20% rise in performance-related deals and a 196% increase in median deals during the past decade, according to WY Partners, a UK-based media and technology advisory firm. The company combined data from its … Continue reading Performance-Driven M&A Deals Turning Hot
March 18, 2025 Meet 15 companies that are turning ads and marketing into cultural moments BY Jeff Beer It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or … Continue reading Meet 15 companies that are turning ads and marketing into cultural moments
January 15, 2025 Is Art Basel’s AI embrace a turning point for the art world? The art authority’s foray into AI challenges the industry’s resistance toward it—what does this mean for creativity in the digital age? BY Peter Smart When “Théâtre D’opéra Spatial,” an AI-generated artwork, won first prize at a prestigious competition in 2022, the … Continue reading Is Art Basel’s AI embrace a turning point for the art world?
Missoula-based onXmaps is bucking sluggish trends in the tech industry with quadruple-digit revenue growth in the past six years. BY Anna-Louise Jackson Paper maps may have made a bit of a comeback lately, but let’s face it: for most of us, they’re no match for the convenience of Google Maps or Apple Maps. That convenience, however, … Continue reading The Montana-based mapping company turning hikers into confident explorers
August 19, 2024 Travelers are turning to package deals more after the pandemic The zest for the holiday package business is a bright spot for the travel industry as worries have grown that the post-pandemic enthusiasm for air travel will ebb as travellers baulk at higher fares. BY Reuters Sun seekers are turning to package … Continue reading Travelers are turning to package deals more after the pandemic
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, 2024. With Google Analytics … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
Gen Z are turning to ChatGPT for career advice Sophie Atkinson Tech Journalist a generated image of a group of six young adults getting career advice from a holographic AI chatbot. They are huddled round the chatbot in a semi circle Gen Z employees are seeking support from the artificial intelligence (AI) chatbot … Continue reading Gen Z are turning to ChatGPT for career advice
