Tag Archives: Tuesday

SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday

by Chris Boyles December 3, 2015December 3, 2015 SYBAW means Smart, Young and Bored At Work. It also means a huge opportunity for content marketers. I first heard about SYBAWs when chatting with a former Fast Company editor about the best times to publish content. In explaining why Tuesday and Wednesday were the sweet spot … Continue reading SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015  Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving