Shobha Ponnappa — April 9, 2020 To your customers, when the economy goes slow or uncertain, the familiar becomes even more important. The sense of instability pushes many consumers towards what they’ve known. They gravitate towards the things that feel “proven” to them. Best-buddy brands are part of the things consumers cling to, at a … Continue reading How Greater Brand Trust Acts as an Insurance in Knowledge Commerce
Eric Termuende — March 26, 2020 While there is no business as usual this week, and as we all settle in to a new normal, transitioning into yet-to-be-discovered best practices can be a quite difficult. And for many of us working remotely for the first time, perhaps with kids and significant others, working from home … Continue reading How to Build Trust and Community While Working Remotely
Jeanne Hardy — March 20, 2020 In the early stages of business, CEOs and founders are involved in almost all aspects of a business, from creating budgets to picking out furniture for the office. As the team grows and day-to-day responsibilities are passed off to new employees, the CEO often stays very involved in most … Continue reading Leadership at Scale: Why Trust is a Key Ingredient in a Winning Scale-Up Team
Thomas Griffin — March 18, 2020 Are you looking for ways to gain customer trust for your new business? It can be challenging to convince people to buy your product when you don’t have a strong brand already. You need to find ways to convince customers of your credibility and trustworthiness quickly and effectively. Developing … Continue reading 7 Ways Your Startup Can Earn Customer Trust
JC Gaillard — March 12, 2020 Bake it in from the start: “Moving fast and breaking things” will become a thing of the past as customers and investors take security and privacy more and more seriously It seems that security is still – at best – an afterthought for most start-ups as they go about … Continue reading Startups: Your Most Valuable Asset in the Long Run Will Be Your Customers’ Trust
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
Martina McGowan — January 21, 2020 Recent studies have found that employees are less willing to trust their employers and colleagues than in previous generations. It is significant news considering the far-reaching effects this can have on businesses, and even outside of the workplace. This is why it is vitally important that no matter … Continue reading Building a Culture of Trust in the Workplace
Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners
How Humanizing Virtual Assistants Earns Consumer Trust by Laurie Sullivan @lauriesullivan, January 2, 2020 Giving human qualities — both emotionally and visual, physically — to virtual assistants could prompt people to reveal more personal information to brands than they otherwise would, according to a multi-phase study led by researchers in computer science and mathematics. It also … Continue reading How Humanizing Virtual Assistants Earns Consumer Trust
CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
