Tag Archives: True

The true impact of conversion rate optimization and why it matters to you

User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you

How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)

Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)

Google’s “One True Answer” problem — when featured snippets go bad

Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017   Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad

Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness

Virginia Franco — February 10, 2017 Follow @VAFrancoResumes— February 10, 2017 My mother always said when I complained about work – “If a job was the RIGHT work, the RIGHT hours, the RIGHT salary AND makes you happy – they wouldn’t call it WORK.” She was right – but I’ve since learned that shooting for … Continue reading Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness

Tried and True Referral Program Ideas to Outgrow Your Competition

Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition