Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. Melissa Reeve on February 20, 2025 AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing … Continue reading How to unlock the true potential of AI with adaptive structure
October 14, 2024 Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year The long-standing home-improvement wholesaler says its 4,500 locations will stay open as the company sells its operations to rival Do It Best. BY Sarah Bregel A long-standing hardware wholesaler, True Value, is filing for bankruptcy. The 75-year-old … Continue reading Hardware store True Value files Chapter 11, joins list of retailers going into bankruptcy this year
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. Milton Hwang on June 27, 2024 What I mean by ‘Spammers’ Jay Schwedelson Michelle Taite, CMO, Intuit Mailchimp Can ‘hyper’ ever become a segment of one? How AI … Continue reading When AI truly understands our customer data, we’ll deliver on true personalization
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024 Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue
Amazon Proves Ad Dreams Come True For NFL Games by Laurie Sullivan , Staff Writer @lauriesullivan, October 26, 2023 Amazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday Night Football than any other NFL game, and are more likely to take … Continue reading Amazon Proves Ad Dreams Come True For NFL Games
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
Adobe’s Project True Colors Complements Clothing Colors With Skin Tone by Laurie Sullivan @lauriesullivan, March 22, 2023 Adobe previewed technology this evening for the fashion and retail industries through its Summit Sneaks program at the company’s annual Adobe Summit in Las Vegas. Sneaks is technology created by Adobe employees — from engineers to designers — that … Continue reading Adobe’s Project True Colors Complements Clothing Colors With Skin Tone
Steve Dent @stevetdent Sony has heavily leveraged its camera expertise to create its upcoming flagship smartphone, the Xperia 1 IV, it announced. It offers a slew of innovative, image-oriented features including what it calls the “world’s first true optical 85-125mm zoom lens,” along with true 4K at 120fps, livestreaming and external monitor capabilities and a … Continue reading LG teases a smaller smartphone camera module with true optical telephoto zoom
How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data. Theresa Kushner on December 22, 2022 “Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. … Continue reading 5 tips to extract true value from your data
